Design Thinking and Digital Marketing: A Winning Model
In digital marketing, it’s not enough to only advertise products or services online. Today, the most important thing for success is making experiences that matter to users (customers). Design Thinking is really important in Digital Marketing for this. What is it and what is meant by Design Thinking in Digital Marketing? […]
Link Tracking Protection of iOS 17 : How tracking changes in digital marketing
In June 2023, Apple showed off the newest version of its mobile system for iPhones and iPads at a conference. They called it iOS 17. This update was a big deal because it added many new features, especially for making your device more secure and managing your passwords. People with iPhone 11 and newer devices […]
The Ultimate Guide to Google My Business Reviews
“If people like you, they will listen to you, but if they trust you, they will do business with you.” – Zig Ziglar Whether you run your own business or work independently, customer reviews can make a big difference. They make you look good on the internet and help people find you easily through […]
How to Rank your Website on Google? New Policy
Through good SEO ( search engine optimization ), or making your site friendly for search engines, helps your site show up higher when people search online. This is good for people visiting your site because they can find what they want easily. When a site is well-optimized for search engines, more people visit it, and […]
5 reasons why local SEO is so important for your business
In today’s digital age, having a strong online presence is critical for the success of any business. One of the most powerful tools at your disposal is local search engine optimization (SEO). Local SEO is a strategy that focuses on enhancing a business’s visibility in local search results, making it a vital component of a […]
Advertising on Spotify: Here’s How to do it
Spotify is a very famous music service used by millions of people in many countries. So, there are many potential customers on Spotify! If you have a business online, putting ads on Spotify can help you reach new customers who might not know about your brand. If you’re a business thinking about advertising on Spotify, […]
SEO vs. SEM: What’s the Difference?
When you want your website to show up higher in search results, you’ll hear about SEO (search engine optimization) and SEM (search engine marketing). What’s the difference between SEO and SEM? And which one should you pay attention to for your business success What is SEO and how does it work? […]
Tracking Offline Conversions with Facebook Ads
According to a survey commissioned by Google , 82% of users who search for purchasing information online then go to the store (i.e. a physical shop) to complete the purchase, while 6 out of 10 users before going to a point sales are looking for availability on a product online. Online activities therefore influence (as […]
LinkedIn: the Lead Generation-proof Platform
Whether we are talking about B2B or B2C, the aim is always the same: to acquire contacts from potential customers who show interest in the product or service. However, on social selling platforms , not all contacts lead to the expected results, therefore it is necessary to refine the aim of the business objectives. LinkedIn […]
The impact of the Metaverse on digital marketing strategies
We hear about it at school and in company offices, journalists and podcasters debate it on television and on the radio, there are even people on Facebook, Instagram and TikTok who are building their future around it. But what is the Metaverse? And how can we use it in our digital marketing strategies ? […]