Google SGE: What is it and how does it work?
Google is developing a new and advanced way of searching called Search Generative Experience (SGE). This will transform how people look for and learn from information. Whether you’re someone who works with SEO, owns a website, or just likes browsing, this new thing raises questions about how it will affect the number of regular […]
The Impact of Digital Marketing for Business Growth and Branding
In the fast-paced digital era, businesses are continually adapting to new trends and technologies to stay relevant and competitive. One of the most transformative forces in recent years has been digital marketing. As traditional marketing methods take a back seat, businesses are leveraging the power of digital channels to not only expand their reach but […]
SSL Certificate: The Guarantor sanctions sites without HTTPS
The Privacy Guarantor has fined a water services company heavily because their website lacked proper security measures like SSL/TLS. According to the Privacy Guarantor, the company didn’t follow crucial security rules when designing and creating their website, especially in assessing the risks related to GDPR violations. As a result, the Privacy Guarantor imposed […]
Offline Conversion Tracking on Google Ads
Conversions, the final objective of marketing and business activities, can be different depending on the objective you want to achieve: they could be the purchase of a product, the subscription to a service, the filling out of a contact form, the sharing content on social media, etc. Monitoring them allows you to evaluate the […]
The importance of customer reviews in your marketing strategy
Now, the reviews act like a guide, helping people navigate through the internet to find the right products and services. Did you know that more than 70% of users check out reviews before deciding to buy something? And here’s an interesting fact: if a product gets one more star in its average rating, it […]
Social Media Strategy: 5 Steps To Follow To Create One
Let’s be clear: marketing is not like a set of rules in science. Doing something doesn’t always lead to a specific result. So, be careful with people who promise ideas that will “definitely work” or start by saying, “I did it this way, and it worked for me, so trust me.” Nope, don’t just […]
Generate images with AI: 10 free online tools
In the last few years, artificial intelligence has made big changes in the digital world, including how images are created and used by brands. Images have always been important in marketing because they can quickly grab people’s attention and communicate a message. AI image generators are now helpful tools for many brands. Let’s […]
Canva Tutorial: How to use Canva for your Business
If you own a business or ever had to make designs for things like posters, flyers, business cards, and resumes, you might know about Canva. It’s a design tool you can use online or on your tablet or phone. It helps you create graphics fast and easy, using lots of templates and tools. In this […]
Facebook Ads vs Google Ads: Which is Better?
“Trying to pick between Facebook Ads and Google Ads for online advertising? Well, there isn’t a simple answer because these tools are quite different. But I can definitely guide you to figure out which one fits your marketing plan and how to spend your advertising money. Are you set? Let’s dive in and […]
Ecommerce Marketing Strategy : Promote your online shop in 2024
Marketing for online businesses is always changing. To do well in 2024, companies need smart strategies that adapt to new trends and understand what customers want. Next year, smart technology like AI and augmented reality will be big in how people shop online. So, businesses need to use these tools to make shopping […]