In the fast-changing world of digital marketing, it’s really important to keep up with what other businesses are doing and the different ways they promote themselves. One platform that’s becoming more and more popular is Telegram, and that’s where Telegram marketing comes in.
Telegram is handy for businesses because it’s easy to use and has reliable features. It’s a strong tool for marketing, helping businesses connect with the people they want to reach.
Now, let’s check out 5 successful strategies for using Telegram to talk to your audience and get good results.
What is Telegram
Telegram is a messaging app made by a company called Telegram LLC. It’s all about being fast and keeping things secure. With end-to-end encryption, it makes sure your messages, voice and video calls, and sharing of pictures or videos are all safe and private. You can also create secure groups and channels using this app.
Why use Telegram for marketing
Telegram is getting more and more popular worldwide every year. But why should you think about using it for your marketing?
Two things that businesses and marketers really like about Telegram are that it’s totally free and there are no restrictions on sending lots of messages.
You can send as many messages as you want, and there’s no limit on how big your files can be. This makes it easy and quick for companies to talk to their customers.
The Advantages of marketing on Telegram
Telegram not only lets you send lots of messages for free and quickly, but it also comes with many other benefits. Let’s check out the main ones:
Safe and Private Messaging: Your messages are secure and private, which is great for users who care a lot about keeping their data safe. Many blockchain brands use it for this reason.
Available Everywhere: You can use Telegram on your computer and your phone, making it really easy for you.
Automation for Marketing Campaigns: If you’re doing marketing on Telegram, you can easily set things up to happen automatically, saving you time.
Free Access to Stats: You can always see how well your campaigns are doing for free. This helps you keep an eye on your goals and performance.
Great for Lead Nurturing: Using Telegram is a special chance to approach and build relationships with potential customers successfully.
What is Telegram Web
Telegram Web is like a computer version of the Telegram messaging app. It lets you use Telegram on any computer with an internet connection.
To use Telegram Web, go to the Telegram website and scan the QR code with your smartphone’s Telegram app.
Telegram Web has the same cool stuff as the app, such as sending messages, pictures, videos, files, creating groups, and using bots. You can even have secret chats!
Businesses find Telegram Web helpful because it lets them connect with more people. It’s great for using Telegram on work computers, which are often used for professional things.
And if a business doesn’t want to put the Telegram app on their phones, Telegram Web is a good choice too.
5 Winning Telegram marketing strategies [2024 Guide]
Now that we know why using Telegram for marketing is a smart choice for your company, let’s check out the top 5 strategies to make the most of this platform.
1. Telegram Channels
Channels are a special part of the Telegram messaging app. They let you send messages in one direction only.
The people who run the channel, like the administrators and creators, are the only ones who can send messages. But if you’re signed up, you’ll get a notification whenever they share something.
2. Telegram Groups
Telegram groups, unlike channels, let people have two-way conversations, similar to other messaging apps like WhatsApp. The main thing that sets Telegram groups apart is that they can be made public, meaning anyone can join.
These groups can have up to 200,000 members, making them a great way for your company to directly talk with your customers or potential customers.
Using Telegram groups helps make your brand feel more human, which boosts how much users interact and like your company. This leads to people seeing your company in a better way.
3. Telegram Bots
For a good Telegram marketing plan, another useful thing is managing bots.
Telegram has a bunch of bots you can pick from. You can use them in your private messages, in channels, and in groups. And if you can’t find a bot that does exactly what you want, Telegram lets you make your own.
Bots can help a lot in automating important tasks, like dealing with complaints, answering customer questions, or responding to common questions.
They’re also handy for letting customers place orders directly and making Customer Service better.
Marketing Automation via Telegram Bots
Marketing automation is a strategy that makes marketing tasks happen automatically, saving time and resources while making things work better.
On Telegram, you can use special features called bots to do marketing automation. These bots can do various things like sending welcome messages, answering common questions, managing customer requests, doing surveys, and even automating ads.
To use marketing automation on Telegram with bots, you can either create your own custom bot or use one that’s already available.
Once you have your bot, you can set it up to send messages based on specific actions or events, like when someone subscribes to a channel or answers a question.
For example, you can make a bot that welcomes new subscribers to a channel or one that automatically answers common customer questions.
Using bots for marketing automation on Telegram is a strong tool. It helps businesses run better marketing campaigns and saves time and resources. Here are some examples of how bots can be used:
Sending Welcome Messages: Bots can welcome new subscribers to a channel or group or follow up with those who interacted with content or offers.
Answering FAQs: Bots can handle common customer questions, letting customer service focus on more complex tasks.
Handling Requests: Bots can manage customer requests, such as tech support or information queries.
4. Telegram Quizzes and Surveys
To get customers talking and show them that you care about their thoughts, you can use quizzes and surveys.
You can use these quizzes and surveys in channels, private chats, and groups. This helps you figure out what your target audience enjoys, what they don’t like, what they think, and what they want from your brand.
5. Ads with the Telegram advertising platform
To have a strong advertising plan and grab the attention of new possible customers, another handy feature is the Telegram advertising platform.
This tool lets you send sponsored messages in open channels with more than 1000 subscribers. It also helps in automating advertising efforts and keeping an eye on the data and results.
Because Telegram cares about privacy and security, sponsored ads only show up in public channels where the content is fitting, and no personal data of users is taken.
The use of Telegram secret chats
Telegram secret chats are a cool feature that lets you send messages in a super secure and private way. The messages sent in a secret chat don’t get saved on the big Telegram cloud. They only stay on the devices that send and receive them.
You can use secret chats for different things like:
- Having private talks with customers or partners
- Sharing important info, like passwords or financial details
- Having confidential conversations
Making a secret chat on Telegram is easy. Just open the app, pick the person you want to chat with, or even create a secret chat with a group of people.
Secret chats come with cool features that make them great for private and secure talks:
End-to-End Encryption: This means only the people in the chat can read the messages.
Message Self-Destruction: You can set a timer so messages disappear on their own after a certain time.
Turn Off Read Receipts: You can hide the “read” status, so others don’t know when you’ve read their message.
Businesses find secret chats useful when they want to have secure and private talks with their customers or partners.
The Latest considerations on Telegram marketing
Telegram marketing is a special chance for businesses that want to reach their target audience in a safe and interesting way.
By using Telegram’s cool features like channels, groups, bots, and interactive tools, your brand can make strong connections, get people excited, and have an extra tool to reach your marketing goals.