People often wonder how Google handles all the robot-generated content. Google, being involved in AI with projects like Bard, can’t just reject it outright without seeming hypocritical. So, Google has come up with E-E-A-T, which stands for Expertise, Authoritativeness, Trustworthiness, and now Experience. This “Experience” factor is becoming more crucial in how Google evaluates and ranks websites. In this article, we’ll look at how adding “Experience” to the E-E-A-T model is changing the content market.
What is Google E-E-A-T?
Google primarily uses E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, as a framework for assessing the quality and reliability of web content. This framework helps Google’s algorithms rank and display content in search results. The idea is that content from authoritative and trustworthy sources with expertise in their field is more likely to be reliable and valuable to users.
As of my last knowledge update in January 2022, there is no specific mention of “Experience” as a part of the E-A-T framework. However, keep in mind that Google’s algorithms and guidelines can evolve over time, so it’s a good idea to check the latest information from official sources for any updates or changes.
It’s crucial to understand that E-E-A-T isn’t something Google’s search algorithm directly uses to rank websites. Instead, it’s part of Google’s guidelines for Quality Raters. These are people who evaluate how experienced content creators are in a subject.
In simpler terms, E-E-A-T helps make sure that the content you find on Google comes from knowledgeable and trustworthy sources, even though it’s not a direct factor in how Google ranks search results.
The importance of experience in EEAT
The first ‘E’ in EEAT stands for ‘Experience,’ highlighting how hands-on knowledge and personal experience are now essential in making content. Google likes content that not only gives information but also shows real-life experience and practical know-how. So, creators and marketers should concentrate on making and sharing content that tells about actual personal experiences to show up more on Google searches. After all, robots can’t have real experiences.
Creating content following the EEAT model needs a detailed approach. Here are some important things to pay attention to:
Real-life Experiences Matter: Content with personal stories, examples, or feedback from users is more valuable to Google. This makes your website more credible and real.
Show What You Know: It’s important to prove that the person or group creating the content knows a lot about the topic. You can do this by including detailed studies, expert opinions, and thorough research in what you share.
Become an Authority: Being an authority means consistently putting out high-quality content that other trusted sources in the industry recognize. This includes getting links from trustworthy websites and using quotes from experts.
Earn Trust: To gain trust, it’s crucial to be open about where you got your information, the qualifications of the people creating the content, and how accurate the information is.
Strategies for integrating experience into content
To bring ‘Experience’ into your content plan, try these ideas:
- Share Personal Stories: Put your own stories and experiences into your articles. This makes the content more relatable and believable for the reader.
- Use Case Studies and Reviews: Include real stories or reviews from customers to show that you know your stuff and that your products or services work well.
- Add Fun Stuff: Use cool things like videos, pictures, and podcasts to make the experience more interesting and enjoyable.
The future of content marketing with EEAT looks good. Websites that follow these new rules will probably get better rankings and show up more on Google. So, it’s super important for content creators and marketers to use these ideas in their plans.
